Therapists Are Overcoming the Recessionary Economy with Practice Marketing Techniques

BURBANK, CA: More and more private practice physical therapists are availing themselves of private consulting services. They are getting help with topics like practice building, maximizing the reimbursements they receive for their services, overall management skills, and being able to exercise more power of choice over the direction of their practices.

Consulting firms like Survival Strategies in Burbank, CA, are helping physical therapists break through the doldrums of the sluggish economy in order to achieve their career and business goals. The firm delivers personalized one-on-one training with a practice owner and key assistants at their Burbank facility, then follows up weekly by phone for months afterward to ensure the owner is effectively applying their strategies.

Harvey Schmiedeke, President and co-founder of Survival Strategies, stated “We find that when they first begin a course of management consulting, most private practice physical therapists these days are mainly concerned with practice development and marketing. They want to get more new patients. In fact, we find this is true across the boards for all types of health care private practices. We have a very successful program that teaches a physical therapist a number of strategies for developing large numbers of new patient referral sources. Often, the next course they take is on reimbursements, how to more effectively collect money from insurance companies. Next, it’s management – how to more effectively handle the day to day running of a practice, manage personnel effectively and so on. Unfortunately these are things they don’t teach physical therapists in college. Finally, we teach a practice owner how to get his practice to the point where he doesn’t have to be there every day in order for it to continue and be successful.”

Survival Strategies (http://www.survivalstrategies.com) was founded by Mr. Schmiedeke and company Executive Director Craig Ferreira in 1986. Schmiedeke is the nation’s foremost authority in the development of professional referrals, private practice management and marketing, and author of a new book “Keys To Private Practice Success—Marketing and Management Skills They Didn’t Teach You In College.” Anyone interested in the book can get more information at http://www.survivalstrategies.com/email/kpps_book_promo.htm