Why You Need SEO

Why You Need SEO

By John Eberhard SEO stands for search engine optimization. Basically it is a series of actions you do to drive more traffic to a website, from search engines. If you have a website and have never done any SEO, then chances are you are not getting much in the way of...

10 Reasons You Need a New Website Now

By John Eberhard If you have an old, out of date, not fully functioning website, it’s time to get it updated. Not only is it absolutely necessary to have a website in the modern business world, it is absolutely necessary that the site looks great. A website is a...
Website Hacking is on the Rise

Website Hacking is on the Rise

By John Eberhard I recently had three client websites get hacked. That means someone managed to log into my client’s hosting account or their WordPress account, and put their own (the hacker’s) content there, or put malware there. According to Google, this is done by...
PR for Small Businesses

PR for Small Businesses

By John Eberhard Even before I started working in the marketing field, I worked as a public relations person for my church. I traveled all around New England holding events, and getting newspaper, radio and TV coverage on our activities. Public relations means to make...
Pay Per Click Tips

Pay Per Click Tips

By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
Real Marketing Tips

Real Marketing Tips

By John Eberhard In my last article “The Age of the Marketing Guru,” I talked about how we have seen a dramatic increase over the last 15-20 years of marketing gurus, basically guys telling us that some new thing is going to change everything in marketing. Some of...
The Correct Amount of Promotion

The Correct Amount of Promotion

By John Eberhard Many times a small business owner will come to me wanting help with marketing. The first thing I will do is look at what promotion they have done so far and what has been effective. Sometimes this will uncover that they have done limited promotion in...

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