Has the Internet Changed the Basic Nature of Marketing?

by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back and forth conversation. […] Read more »

How to Decide Which Website Marketing Actions to Do, Part 2: Examples

by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would evaluate […] Read more »

How to Decide Which Website Marketing Actions to Do

by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size fits all” […] Read more »

The 8 Secrets to Making Your Web Site PRODUCE!

by John Eberhard Many web sites today are not viable, meaning they are not doing what they are supposed to – i.e. producing leads and/or sales. Now I’ll qualify that statement by saying that I’m talking about web sites that are for a commercial purpose. Those sites should be producing […] Read more »