Content and Sharing, Part 2

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »

Inbound Marketing vs Outbound Marketing Today – Part 2

by John Eberhard In my last article I described what “inbound marketing” and “outbound marketing” are. Here’s a fast recap: Basically, “inbound marketing” can be defined as placing information about your company in an area where people will see it when they search for information about your products or services. […] Read more »

Inbound Marketing vs. Outbound Marketing Today – Part 1

by John Eberhard “Inbound marketing” is one of the newer buzzwords in the marketing world today, and unlike with many buzzwords, it is something worth knowing about. Basically, “inbound marketing” can be defined as placing information about your company in an area where people will see it when they search […] Read more »

Is Content Marketing, Alone, Enough?

by John Eberhard I have been seeing some consultants lately pushing hard the idea of content marketing to drive traffic to their web sites. I want to address this issue. First of all, what is "content marketing"? The Content Marketing Institute states: "Consumers have shut off the traditional world of […] Read more »