My SEO Journey, Part 3

By John Eberhard This is final article of a 3-part series. See here for Part 1 and Part 2. SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or […] Read more »

My SEO Journey, Part 2

By John Eberhard [This is part 2 of a 3-part series. Here is a link to Part 1.] SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group […] Read more »

My SEO Journey, Part 1

By John Eberhard SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group of keywords. The goal of SEO is increased traffic to a website from search engines. […] Read more »

The Best Marketing Mix for 2014

by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to come […] Read more »

Inbound Marketing vs Outbound Marketing Today – Part 2

by John Eberhard In my last article I described what “inbound marketing” and “outbound marketing” are. Here’s a fast recap: Basically, “inbound marketing” can be defined as placing information about your company in an area where people will see it when they search for information about your products or services. […] Read more »

Has the Internet Changed the Basic Nature of Marketing?

by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back and forth conversation. […] Read more »

Online PR as a Component of SEO

by John Eberhard Search engine optimization (SEO) today typically consists of two components: 1. “On-page optimization,” which means doing keyword research and then writing titles and descriptions using the keywords and inputting that data onto the pages of a web site. 2. “Off-page optimization,” which means link building. This is […] Read more »

The Google Penguin Update

by John Eberhard Periodically Google comes out with a major change in its algorithm, that then changes the way Google responds to people’s searches, and changes the way many web sites will rank. In other words, after a major algorithm update, your site may suddenly not rank as well for […] Read more »