Pay Per Click Tips

By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center Facebook advertising Yelp […] Read more »

The Best Marketing Mix for 2014

by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to come […] Read more »

Inbound Marketing vs Outbound Marketing Today – Part 2

by John Eberhard In my last article I described what “inbound marketing” and “outbound marketing” are. Here’s a fast recap: Basically, “inbound marketing” can be defined as placing information about your company in an area where people will see it when they search for information about your products or services. […] Read more »

Inbound Marketing vs. Outbound Marketing Today – Part 1

by John Eberhard “Inbound marketing” is one of the newer buzzwords in the marketing world today, and unlike with many buzzwords, it is something worth knowing about. Basically, “inbound marketing” can be defined as placing information about your company in an area where people will see it when they search […] Read more »

Generating Leads with a Web Site

by John Eberhard Everyone who has a web site wants to generate leads with it. Sometimes the site isn’t doing anything. Sometimes it is generating some leads, but not enough. Sometimes it is generating a steady flow of leads, but the owner of the site wants to get more leads […] Read more »

How to Decide Which Website Marketing Actions to Do, Part 2: Examples

by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would evaluate […] Read more »

How to Decide Which Website Marketing Actions to Do

by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size fits all” […] Read more »