The Best Marketing Mix for 2014

by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to come […] Read more »

Market Research Options

by John Eberhard Many companies have been experiencing a reduction in leads and sales since the financial downturn in 2008. This is largely because the public’s attitudes about buying things has changed dramatically as a result of that financial downturn. So if you are trying to market to your target […] Read more »

Niche Positioning

by John Eberhard A positioning is the way you define or establish a product or service in the mind of a prospect. An excellent book, “Positioning: The Battle for Your Mind,” written by Al Ries and Jack Trout, explains this in detail. There are several ways in which to position […] Read more »