Market Research Options

by John Eberhard Many companies have been experiencing a reduction in leads and sales since the financial downturn in 2008. This is largely because the public’s attitudes about buying things has changed dramatically as a result of that financial downturn. So if you...

Niche Positioning

by John Eberhard A positioning is the way you define or establish a product or service in the mind of a prospect. An excellent book, “Positioning: The Battle for Your Mind,” written by Al Ries and Jack Trout, explains this in detail. There are several ways in which to...

Sales or Income Down? What is the Solution?

by John Eberhard Many companies today have experienced a decline in sales or income, or both. In such a climate it is tempting to get the idea that it is because of the economy or the federal government or some other reason, and that there is nothing that can be done...

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