Real Marketing Tips

Real Marketing Tips

By John Eberhard In my last article “The Age of the Marketing Guru,” I talked about how we have seen a dramatic increase over the last 15-20 years of marketing gurus, basically guys telling us that some new thing is going to change everything in marketing. Some of...
The Correct Amount of Promotion

The Correct Amount of Promotion

By John Eberhard Many times a small business owner will come to me wanting help with marketing. The first thing I will do is look at what promotion they have done so far and what has been effective. Sometimes this will uncover that they have done limited promotion in...

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