PR for Small Businesses

By John Eberhard Even before I started working in the marketing field, I worked as a public relations person for my church. I traveled all around New England holding events, and getting newspaper, radio and TV coverage on our activities. Public relations means to make your works well publicized. In […] Read more »

Online PR as a Component of SEO

by John Eberhard Search engine optimization (SEO) today typically consists of two components: 1. “On-page optimization,” which means doing keyword research and then writing titles and descriptions using the keywords and inputting that data onto the pages of a web site. 2. “Off-page optimization,” which means link building. This is […] Read more »

How to Decide Which Website Marketing Actions to Do, Part 2: Examples

by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would evaluate […] Read more »

How to Decide Which Website Marketing Actions to Do

by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size fits all” […] Read more »

The 8 Secrets to Making Your Web Site PRODUCE!

by John Eberhard Many web sites today are not viable, meaning they are not doing what they are supposed to – i.e. producing leads and/or sales. Now I’ll qualify that statement by saying that I’m talking about web sites that are for a commercial purpose. Those sites should be producing […] Read more »

Building Quality Links with Online PR

by John Eberhard Having links to your web site from other sites is very important. In fact, it is the primary factor used by Google in deciding your site’s ranking for any given keywords. In other articles I have discussed submitting articles to "article directories," also called "content hubs." This […] Read more »

Online PR and a Blog

By John Eberhard A couple years ago I began doing a lot with optimized press releases. These are press releases that contain several important keywords for which you are trying to rank on search engines. Then they are disseminated out on the web in several very effective ways. David Meerman […] Read more »