by admin | Jan 5, 2018 | Internet Marketing, Marketing Strategy, Pay-per-click, SEO
By John Eberhard Every time the new year rolls around, you see tons of articles claiming to herald the latest and hottest trends in marketing for the new year. Th other day I searched for articles of this nature, to get a sense of what other people are saying the...
by admin | Aug 23, 2016 | Internet Marketing, Local Marketing, Pay-per-click
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
by admin | Jun 11, 2015 | Marketing Testing, Pay-per-click
By John Eberhard Years ago, I cut my teeth in marketing in the direct marketing arena. That’s a figurative expression of course. When I started in marketing, I already had teeth. But what I mean is that I learned how to do marketing, by working in direct marketing....
by admin | Nov 25, 2014 | Internet Marketing, Pay-per-click, Video
By John Eberhard I recently became Google AdWords Certified and a Google Partner. As part of that cycle I did some training in current AdWords features and had to take two rather grueling tests. I survived. So I thought I would kind of summarize where Google AdWords...
by admin | Sep 30, 2014 | Pay-per-click, Video
by John Eberhard I have been managing Google AdWords accounts for about 10 years, and recently I became a Google Partner and Google AdWords Certified. Google has been fairly aggressive over the last two years in adding new features. One of the newer features and one...
by admin | Jan 8, 2014 | Email Marketing, Internet Marketing, Link Building, Local Marketing, Market Research, Marketing Strategy, Pay-per-click, Search Engines, SEO, Social Media, Surveys, Video
by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to...
