My SEO Journey, Part 5

By John Eberhard I recently started doing heavy research on SEO (search engine optimization) again. The SEO landscape seems to change significantly once every 1-2 years, or even more often than that. A couple weeks ago I wrote Part 4, and that continued the saga of this story which began […] Read more »

My SEO Journey, Part 4

By John Eberhard In January 2016 I published a 3-part article series on SEO and what I had discovered doing an extensive amount of research on what is effective in search engine optimization (SEO). I have just completed another major research project on SEO in order to update my service […] Read more »

Why You Need SEO

By John Eberhard SEO stands for search engine optimization. Basically it is a series of actions you do to drive more traffic to a website, from search engines. If you have a website and have never done any SEO, then chances are you are not getting much in the way […] Read more »

Content and Sharing, Part 1

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »

My SEO Journey, Part 3

By John Eberhard This is final article of a 3-part series. See here for Part 1 and Part 2. SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or […] Read more »

My SEO Journey, Part 2

By John Eberhard [This is part 2 of a 3-part series. Here is a link to Part 1.] SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group […] Read more »

My SEO Journey, Part 1

By John Eberhard SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group of keywords. The goal of SEO is increased traffic to a website from search engines. […] Read more »

The Best Marketing Mix for 2014

by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to come […] Read more »