By John Eberhard As shocking as it is, 2017 is almost upon us. Many (including me) think that the economy will be better in 2017. So what do you need to do with marketing your business in 2017, to get the most benefit from improved conditions? Here is a list […] Read more »
By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »
By John Eberhard I started a series of articles recently on content and sharing, and I will get back to that with my next article. But I discovered some important facts about Yelp recently that I think are really important to share. When you search on Yelp for a category […] Read more »
By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »
By John Eberhard I read an article the other day entitled “Why Twitter’s Dying (and What You Can Learn from it)” by blogger Omair Haque. The article talks about the phenomenon of snarky, mean, rude communication that has become all too common online on social media sites. “Twitter’s a cemetery. […] Read more »
By John Eberhard Yelp is a powerful tool that a local business owner can use to market their business. But there are some important things to know about the way Yelp operates in order to get the best results. First of all, if you have a local oriented business, one […] Read more »
By John Eberhard It’s been about a year since we last heard news from the Galactic Marketing Alliance (GMA), from the intrepid marketer Nebula Fred, and the struggles of the marketers against the “too big to fail” government of Googlion, its President “Big Sibling,” and its Press Secretary Mattius Cuttsemoff. Read more »
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By John Eberhard Every web site owner wants more traffic to their web site. Twitter can be a great and continuing source of web site traffic. How do you accomplish this marketing on Twitter? A Large List of Followers The first thing you have to do is develop a lot […] Read more »
by John Eberhard I recently wrote an article on the use of hashtags on Twitter. If you can develop a large number of followers on Twitter, then sending out regular messages, called “tweets,” can be effective in marketing a product or service. Hashtags are a phenomenon that has happened on […] Read more »
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