Content and Sharing, Part 2

Content and Sharing, Part 2

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply...
More on Success with Yelp

More on Success with Yelp

By John Eberhard I started a series of articles recently on content and sharing, and I will get back to that with my next article. But I discovered some important facts about Yelp recently that I think are really important to share. When you search on Yelp for a...
Content and Sharing, Part 1

Content and Sharing, Part 1

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply...

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