Content and Sharing, Part 2

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »

More on Success with Yelp

By John Eberhard I started a series of articles recently on content and sharing, and I will get back to that with my next article. But I discovered some important facts about Yelp recently that I think are really important to share. When you search on Yelp for a category […] Read more »

Content and Sharing, Part 1

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »

The Latest on Yelp Marketing

By John Eberhard Yelp is a powerful tool that a local business owner can use to market their business. But there are some important things to know about the way Yelp operates in order to get the best results. First of all, if you have a local oriented business, one […] Read more »

More on Twitter and Hashtags

by John Eberhard I recently wrote an article on the use of hashtags on Twitter. If you can develop a large number of followers on Twitter, then sending out regular messages, called “tweets,” can be effective in marketing a product or service. Hashtags are a phenomenon that has happened on […] Read more »