by John Eberhard This is the conclusion of a 3 part series on inbound and outbound marketing. You can read parts 1 and 2. A Bill of Goods Basically you can probably tell that I think that the “inbound marketing” advocates are selling the public a bill of goods when […] Read more »
Navigation on a Website
by John Eberhard A well thought out navigational structure for a website makes it easy for visitors to find all the content. A poorly thought out navigational structure makes it hard for the visitor to find content and prevents the site from being user friendly. Too many sites today use […] Read more »
Copyrighted Content
by John Eberhard I want to warn my readers about a new trend that is happening with regard to the Internet. When content is copyrighted, such as written text and pictures, that means that the copyright owner has the sole right to use that content. And if someone else uses […] Read more »
Writing Relevant Content
by John Eberhard If you have a web site, a blog, a newsletter, or any printed promotional materials for your business, you need to be able to write good, relevant content. This is also called “copy,” or the text in your promotional materials. Not everybody is a good writer, and […] Read more »
Picking Features for a New Web Site
By John Eberhard Whenever you set out to have a new web site designed or have an existing site re-designed, it makes sense to spend a little time at the beginning figuring out what features you want on the site. Responsive With the popularity of smart phones, pads and other […] Read more »
Landing Pages 2012
By John Eberhard A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion could be an email with a link at the bottom, a pay per click ad, a banner ad, a […] Read more »
Becoming a Trusted Information Source
by John Eberhard “Strategy” refers to a plan of action that one follows in business that affects nearly everything you do, and is usually followed over a long period of time. A marketing strategy is a plan of action for marketing a business that one follows over a long period […] Read more »
Web Site Conversions
by John Eberhard The whole idea behind website marketing of a commercial web site, meaning a web site for a business, is to get people to respond. When someone goes to a web site and responds to you in some way, we call that a “conversion.” Conversions could include: 1. […] Read more »
Logistics for Re-Designing a Web Site
by John Eberhard When you decide to have your web site re-designed, there are some logistical considerations that you should be aware of. Keeping the Same Hosting Company If you have a web hosting account that you are happy with, then your web designer should create a new sub-folder on […] Read more »
Landing Pages
by John Eberhard I was recently using some software to do research on the competitors for one of my clients, companies that are competing against my client on Google AdWords. I was amazed to find that these companies were having the visitors click through and then land on their home […] Read more »