Link Building and Online PR

Building links to your site is one of the most important steps to take to get your site ranking well in search engine results. Google, the largest search engine with a 59% marketshare, states that this is the most important criteria they use to judge the relevance and ranking of a web site.

We utilize a variety of actions to build links for clients, including submitting articles to online article directories, writing and submitting optimized press releases, and setting up RSS feeds.

Once you optimize a web site, it is vital to take the next step and start building links to the site.

Article Directories

One of the best ways to build volume links to a web site is to take articles about a topic related to your web site, that mention your company and contain your web address, and submit these to web sites called "article directories" or "content hubs." There are over 1,000 of these article directories on the web at this time, many with high Page Rank.

We have conducted article directory submission projects for many clients and have built up the link volume of their sites to 5,000, 10,000 or more. Many of these sites started with 1,000 links or less.

Online PR

Online PR is a technique that has really taken off in the last year, and is very effective in building quality links to a web site. Specifically, we will write press releases about your company, optimize them for certain keywords, and get them up onto Google News, which then causes them to get onto many other online PR sites.

Then we will take the optimized press release and put it onto an RSS feed (stands for Really Simple Syndication), which is a relatively new way of syndicating and disseminating information on the web. Then we notify all the RSS search engines about the article so they will include it.

Link building actions such as article directory submissions, optimized press releases and RSS feeds are very effective and vital in achieving high search engine rankings. These actions are even more important than search engine optimization actions one takes on a site.

Find Out How Link Building and Online PR Can Benefit You

To find out more about how this powerful marketing method can help you, or to get a quote on the costs involved, please fill out the form below.