Link Building

Link building is a vital part of getting your site to rank well with search engines. Google says that the number of links on other sites pointing to your site is the primary criteria for their determining how high they will rank your site for any given keyword.

Internet marketers used to do something called “reciprocal link building,” where they would contact other webmasters for other sites and offer to put up a link to that webmaster’s site if he would link to them on his site. I believe it has been two years since Google totally devalued these types of links, making them of no value any more.

We have found that three actions are the most successful ones for developing links to a web site today.

Article Directories

We have been taking articles about our clients (and our own company) and posting them on article directories, for about four years, and have built up thousands and thousands of links for clients. This site at last count had 45,000 links to it. We have taken client web sites with practically no links and built them up to thousands in just a few months.

The article should be 400 words (some sites have a minimum), and should be written about some topic of interest in your industry, but should not directly pitch your company. Then you create a “Bio box” which contains a short blurb about the author, his company web site address (actually you can have up to three web addresses) and can contain a phone number.

Online PR

We write press releases about the client company and something they are doing, then submit them to several online PR sites. I have selected PR sites that, if they accept your press release, it will automatically also go onto Google News.

Getting these press releases onto the PR sites creates high quality links. When you check your links for your web site, these PR sites will come up high, on the first couple pages.

So posting articles on article directories creates high volume links, and press releases on the online PR sites creates high quality links.

Blogging

Another great way to create links to your main web site is to write blog articles, post them to your blog, and link certain keywords in your article back to pages on your main web site.

The blog post should be written so that it contains keywords that you are trying to rank well for, and then link up to three of those keywords back to appropriate pages on your main web site. Most blogs today are made using either WordPress or Typepad.

We go one step further on blogging, which is to set up blogs on several free blogging sites. We then put my blog article on all these free blogs too, with links pointing back to the client web site. So one article, with three links in it to your main site, will, by this action, create numerous links.

So if we are doing an article and press release for a client each month, we will submit the article to the article directories and the press release to the online PR sites, but we will also post both the article and press release to the client’s blogs.

Panda Update

Some of the changes made by Google in the last year with the Panda update are geared to negatively target some of the actions mentioned above. But we aggressively track statistics on all the link building actions we do and the keyword rankings and web traffic for our clients. And the Panda update has not significantly impacted what we are doing yet. We will however, continue to monitor this and make appropriate changes when needed.

Summary

We have found, over several years and with much trial and error, that a three-pronged approach to link building, as described above, is the most effective, gets tons of links, and moves a web site up in the search engine rankings.

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