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Explainer Videos

Explainer Videos

By John Eberhard One of the most challenging aspects of marketing a product or service is to explain the value behind product or service simply and engagingly, especially with products or services that are not widely known or understood. Explainer videos are great for...

Bulk Texting

Bulk Texting

By John Eberhard One of the problems with email marketing today is open rates. That’s the percentage of people who open your email. With in-house lists, i.e. lists of clients and prospects, open rates today vary from 15-30%. That means at the high end, 70% of people...

Pay Per Click Advertising Today

Pay Per Click Advertising Today

By John Eberhard Pay per click (PPC) advertising means that you put up an ad somewhere and whenever someone clicks on the ad, you get charged. There are a number of options for pay per click advertising today. Google Ads: This can be a very good advertising medium...

Videos for Your Business

Videos for Your Business

By John Eberhard Videos are a powerful way to market your business. There are several different types of videos you can make for your business. Testimonial videos. These are more powerful than written testimonials because the viewer can see your client or customer....

What is SEO Comprised of Today?

What is SEO Comprised of Today?

By John Eberhard Search Engine Optimization, or SEO, is the process of getting your site to rank well on search engines for certain keywords. Basically you want people to find you when they search for your products or services. The methods used to accomplish this have...

How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

By John Eberhard How often a business website should be redesigned is a vital question every business owner or marketing director needs to answer. I think as a general rule that a business website should be fully redesigned every 3-5 years. But here are a number of...

Marketing with Big Tech

Marketing with Big Tech

By John Eberhard In my last article I discussed what I called the ideal scene or ideal situation for a marketing vehicle: Any business could use it and get benefit. The benefit is not restricted to a limited number of businesses in any given area. Affordable Gets...

Hosting Speed

Hosting Speed

by John Eberhard My last couple articles have been about website loading speed, and how since May of 2021 this has become a major criteria used by Google in ranking your website. Specifically there are two metrics which I think are the most important to pay attention...

More on Page Loading Speed

More on Page Loading Speed

By John Eberhard Over the last year Google has significantly changed their criteria for ranking pages in their search engine. Page loading speed and usability factors have become primary considerations. In my last article I was discussing the Largest Contentful Paint,...

Promotional Strategy for 2022

Promotional Strategy for 2022

By John Eberhard In this article I’m going to discuss the various promotional platforms, or media, or avenues that you can choose for marketing your business. I have long been of the opinion that the best plan for promo avenues for a business is dependent on the type...

Email Marketing in 2022

Email Marketing in 2022

By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...

Online Chat

Online Chat

By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...

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