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The Era of Platform Marketing
By John Eberhard This may end up being one of the most important article I have ever written on marketing. There has been a major shift in marketing over the past 10-15 years. This applies completely with small businesses and to a lesser degree with larger businesses....
Real Web Marketing Testimonials Video
SEO Case Studies Video
Cost Per Conversion
By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means...
SEO Case Studies
By John Eberhard The methods used in SEO change over time and we work hard to keep up on the changes and use the most effective methods possible. And we check a variety of statistics monthly to measure how each SEO campaign is doing. The most important statistic that...
A Facebook “Likes” Ad Campaign
By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have...
Reasons to Get a New Website
By John Eberhard Here are a number of reasons why getting a newly designed website would be a good idea right now: Mobile Friendly: If your site was designed years ago, before it became a hard requirement for sites to be mobile friendly, it would be a really good idea...
Facebook Advertising
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook,...
The Importance of a Color Scheme
By John Eberhard I recently began working on a new custom web design for a veterinary ophthalmologist client. The first thing I usually do on such a project is to review 100-150 websites from others in the client’s industry. This gives me ideas, and allows both...
What is Search Engine Optimization and How Does it Work – for 2018?
By John Eberhard There are a couple elements to proper and effective Search Engine Optimization (SEO) and I think it is important to understand what they are and how they work. First of all, the reason you do SEO is to increase the traffic you are getting to a site...
Why Online Marketing is Changing So Fast
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10,...
Pay Per Click Advertising Tips for 2018
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
9 Pitfalls to Avoid When Getting a New Website
By John Eberhard This article will cover 9 pitfalls you can make when getting a new web site designed, and how to avoid them. Not Mobile Friendly Any new web site you get designed today should be mobile friendly. This is important for two reasons: Over half of your...
Is Your Website Dead?
Is your website dead? By that, I mean, are you getting no leads and/or sales from your website? Is there no or very few people coming to your website? Do you not know how many people are coming to your website weekly or monthly? If these things are true for you and...
Google Ramps Up Penalty for Not Having an SSL Certificate
By John Eberhard An SSL Certificate (stands for Secure Socket Layer) is the security technology for establishing an encrypted link between a web server and your browser. This link ensures that all data that is passed between the web server and browsers remains...
Web Design Basics for 2018
By John Eberhard I have been doing a lot of web design projects lately. Every couple years, the typical, expected and common things to do, in designing a website, changes dramatically. Here’s an update for 2018. Websites Over 3-4 Years Old: If your website is over 3-4...
How to Decide Which Website Marketing Actions to Do, Examples Updated for 2018
By John Eberhard In an article several years ago I described all the major methods of website marketing for a company, and gave examples of different types of companies, and what actions I would recommend that they should do online. I decided to take this and...
Marketing Trends for 2018
By John Eberhard Every time the new year rolls around, you see tons of articles claiming to herald the latest and hottest trends in marketing for the new year. Th other day I searched for articles of this nature, to get a sense of what other people are saying the...