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Marketing with Big Tech
By John Eberhard In my last article I discussed what I called the ideal scene or ideal situation for a marketing vehicle: Any business could use it and get benefit. The benefit is not restricted to a limited number of businesses in any given area. Affordable Gets...
Does Marketing Not Work the Way It Used To?
By John Eberhard Have you ever done some marketing action, placed an ad, spent money on online advertising, etc., and felt like the whole thing was a waste of time and money? Have you ever felt like marketing a product or service or company has been getting harder as...
Hosting Speed
by John Eberhard My last couple articles have been about website loading speed, and how since May of 2021 this has become a major criteria used by Google in ranking your website. Specifically there are two metrics which I think are the most important to pay attention...
More on Page Loading Speed
By John Eberhard Over the last year Google has significantly changed their criteria for ranking pages in their search engine. Page loading speed and usability factors have become primary considerations. In my last article I was discussing the Largest Contentful Paint,...
Largest Contentful Paint – Huh?
By John Eberhard I know. You’re thinking “Huh?” Stay with me. When it comes to SEO, search engine optimization, one of the things the search engines judge your site for, and rank your site for, is the loading speed. For years the criteria was that your site had to...
Promotional Strategy for 2022
By John Eberhard In this article I’m going to discuss the various promotional platforms, or media, or avenues that you can choose for marketing your business. I have long been of the opinion that the best plan for promo avenues for a business is dependent on the type...
Email Marketing in 2022 – Part 2
By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...
Email Marketing in 2022
By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...
Online Chat
By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...
The Personality Driven Business
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
Push Notifications
By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” The way this works is that you install a plugin on a Wordpress site, and then a small popup window will appear to every visitor the next time they...
The Era of Platform Marketing
By John Eberhard This may end up being one of the most important article I have ever written on marketing. There has been a major shift in marketing over the past 10-15 years. This applies completely with small businesses and to a lesser degree with larger businesses. We have entered the era of platform marketing. […]
Real Web Marketing Testimonials Video
SEO Case Studies Video
Cost Per Conversion
By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means someone calling you on the phone or filling out a form […]
SEO Case Studies
By John Eberhard The methods used in SEO change over time and we work hard to keep up on the changes and use the most effective methods possible. And we check a variety of statistics monthly to measure how each SEO campaign is doing. The most important statistic that we rely on to measure progress […]
A Facebook “Likes” Ad Campaign
By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have “liked” your fan page. So one of the […]
Reasons to Get a New Website
By John Eberhard Here are a number of reasons why getting a newly designed website would be a good idea right now: Mobile Friendly: If your site was designed years ago, before it became a hard requirement for sites to be mobile friendly, it would be a really good idea to get this handled now. […]