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By John Eberhard

2023 is coming to a close. Does it seem like this year really flew by? Or is just me? Anyway, here is a list of marketing things you should do now before the end of the year.

  1. Take a look at your statistics for 2023, including gross income, sales, and leads (hopefully you track them all). What were your goals at the beginning of the year? How did you do?
  2. Take a look at what marketing actions that you took during the year were most successful. Which ones didn’t work out? Which marketing actions did you invest money in, in 2023? Which marketing investments gave you the best response and return?
  3. Plan and what your goals are for your business in the new year. Target what you want to achieve in terms of gross income, sales, and leads.
  4. Plan out what marketing actions you want to do in 2024, based on what worked for you in 2023. Invest in what worked in 2023, and cancel those things that did not work.
  5. Take a look at what marketing actions you might want to try in 2024 that you have not done in the past. These could include things like Google Ads, YouTube video ads, Facebook advertising, producing videos for your company and marketing them, a re-designed website, search engine optimization, or direct mail (it’s still very effective). It always helps to look at what your competitors are doing. Especially if they are a successful company, and are using certain media continuously, you can bet it is working for them. Pick some media or areas you want to try, and pilot them in limited amounts to see what works best for you.

If you would like help determining your direction for the coming year, Real Web Marketing is offering a free consultation. Call us at 661-441-2429 or email us at info@realwebmarketing.net.