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Real Web Marketing Blog

What is AB Testing?

What is AB Testing?

By John Eberhard AB Testing Years ago the pioneers of direct marketing (mostly in the direct mail field) came up with what they called AB Testing. This is where you send out at least two versions of some promotion, and test them against each other and carefully track...

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Identifying Search Intent

Identifying Search Intent

by John Eberhard Match your content to search intent Understanding and addressing “search intent,” also known as user or keyword intent, is crucial for effective SEO. Ensuring your content aligns with the searcher's intent should be a top priority in your SEO...

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Social Media Demographics and Usage

Social Media Demographics and Usage

By John Eberhard One of the guiding principles of marketing is that you have to know what public will buy your product or service, and promote to that public. This is based on the idea that the overall public at large is divided up into various sub-groups, called...

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Link Building Today in 2024

Link Building Today in 2024

By John Eberhard An essential part of search engine optimization (SEO) is to build up links pointing to your website, coming from other websites. Google has said that the number of links pointing to your site from other sites is one of the primary criteria for how...

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Google Local Service Ads

Google Local Service Ads

By John Eberhard There is a relatively new option for local businesses to advertise on Google called Local Service Ads. This option has actually been around since 2005, but originally was only available to plumbers. About a year ago Google opened this up to over 70...

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Dishonesty in Marketing

Dishonesty in Marketing

By John Eberhard I have noticed what seems like a marked increase lately in the amount of dishonest promotional items I receive, mostly in email. Like emails where the person says “It’s been a while since we were in touch,” when I’ve never been in touch with this...

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