Online Chat
By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...
The Personality Driven Business
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
Push Notifications
By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” The way this works is that you install a plugin on a Wordpress site, and then a small popup window will appear to every visitor the next time they...
The Era of Platform Marketing
By John Eberhard This may end up being one of the most important article I have ever written on marketing. There has been a major shift in marketing over the past 10-15 years. This applies completely with small businesses and to a lesser degree with larger businesses. We have entered the era of platform marketing. […]
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Cost Per Conversion
By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means someone calling you on the phone or filling out a form […]
SEO Case Studies
By John Eberhard The methods used in SEO change over time and we work hard to keep up on the changes and use the most effective methods possible. And we check a variety of statistics monthly to measure how each SEO campaign is doing. The most important statistic that we rely on to measure progress […]
A Facebook “Likes” Ad Campaign
By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have “liked” your fan page. So one of the […]
Reasons to Get a New Website
By John Eberhard Here are a number of reasons why getting a newly designed website would be a good idea right now: Mobile Friendly: If your site was designed years ago, before it became a hard requirement for sites to be mobile friendly, it would be a really good idea to get this handled now. […]