Our Marketing Articles

The Importance of a Color Scheme

The Importance of a Color Scheme

By John Eberhard I recently began working on a new custom web design for a veterinary ophthalmologist client. The first thing I usually do on such a project is to review 100-150 websites from others in the client’s industry. This gives me ideas, and allows both me and...

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Pay Per Click Advertising Tips for 2018

Pay Per Click Advertising Tips for 2018

By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...

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9 Pitfalls to Avoid When Getting a New Website

9 Pitfalls to Avoid When Getting a New Website

By John Eberhard This article will cover 9 pitfalls you can make when getting a new web site designed, and how to avoid them. Not Mobile Friendly Any new web site you get designed today should be mobile friendly. This is important for two reasons: Over half of your...

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Web Design Basics for 2018

By John Eberhard I have been doing a lot of web design projects lately. Every couple years, the typical, expected and common things to do, in designing a website, changes dramatically. Here’s an update for 2018. Websites Over 3-4 Years Old: If your website is over 3-4...

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