Our Marketing Articles
Facebook Advertising
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook,...
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The Importance of a Color Scheme
By John Eberhard I recently began working on a new custom web design for a veterinary ophthalmologist client. The first thing I usually do on such a project is to review 100-150 websites from others in the client’s industry. This gives me ideas, and allows both me and...
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What is Search Engine Optimization and How Does it Work – for 2018?
By John Eberhard There are a couple elements to proper and effective Search Engine Optimization (SEO) and I think it is important to understand what they are and how they work. First of all, the reason you do SEO is to increase the traffic you are getting to a site...
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Why Online Marketing is Changing So Fast
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10, and we...
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Pay Per Click Advertising Tips for 2018
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
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9 Pitfalls to Avoid When Getting a New Website
By John Eberhard This article will cover 9 pitfalls you can make when getting a new web site designed, and how to avoid them. Not Mobile Friendly Any new web site you get designed today should be mobile friendly. This is important for two reasons: Over half of your...
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Is Your Website Dead?
Is your website dead? By that, I mean, are you getting no leads and/or sales from your website? Is there no or very few people coming to your website? Do you not know how many people are coming to your website weekly or monthly? If these things are true for you and...
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Google Ramps Up Penalty for Not Having an SSL Certificate
By John Eberhard An SSL Certificate (stands for Secure Socket Layer) is the security technology for establishing an encrypted link between a web server and your browser. This link ensures that all data that is passed between the web server and browsers remains...
read moreWeb Design Basics for 2018
By John Eberhard I have been doing a lot of web design projects lately. Every couple years, the typical, expected and common things to do, in designing a website, changes dramatically. Here’s an update for 2018. Websites Over 3-4 Years Old: If your website is over 3-4...
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How to Decide Which Website Marketing Actions to Do, Examples Updated for 2018
By John Eberhard In an article several years ago I described all the major methods of website marketing for a company, and gave examples of different types of companies, and what actions I would recommend that they should do online. I decided to take this and update...
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