YouTube Advertising
By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...
Facebook Marketing Today
By John Eberhard Facebook can be a very effective tool in marketing a business today. There are two primary ways to market using Facebook: Create a Facebook business page, then get people to “like” the page. The people who like the page will potentially see the things...
Why You Should Hold Webinars
By John Eberhard A webinar is basically a video seminar that is held online. There are several services that allow you to hold webinars, including GoToWebinar.com which I have used a lot. First, what is the purpose of a webinar? The purpose is to get a large group of...
What Should Be in a Newsletter?
By John Eberhard Sending out a regular newsletter is a great idea for nearly every type of business. These should go out minimally once a month. Once a week is better. So what should go in a newsletter? Believe it or not there are widely used and accepted guidelines...
Identity Capture Devices
By John Eberhard An identity capture device is a feature on a website that gets people to give you their contact information. Every website needs identity capture devices. It’s how you use a website to generate new leads and identities to market to. You are trying to...
Explainer Videos
By John Eberhard One of the most challenging aspects of marketing a product or service is to explain the value behind product or service simply and engagingly, especially with products or services that are not widely known or understood. Explainer videos are great for...
Bulk Texting
By John Eberhard One of the problems with email marketing today is open rates. That’s the percentage of people who open your email. With in-house lists, i.e. lists of clients and prospects, open rates today vary from 15-30%. That means at the high end, 70% of people...
Pay Per Click Advertising Today
By John Eberhard Pay per click (PPC) advertising means that you put up an ad somewhere and whenever someone clicks on the ad, you get charged. There are a number of options for pay per click advertising today. Google Ads: This can be a very good advertising medium...
Videos for Your Business
By John Eberhard Videos are a powerful way to market your business. There are several different types of videos you can make for your business. Testimonial videos. These are more powerful than written testimonials because the viewer can see your client or customer....
What is SEO Comprised of Today?
By John Eberhard Search Engine Optimization, or SEO, is the process of getting your site to rank well on search engines for certain keywords. Basically you want people to find you when they search for your products or services. The methods used to accomplish this have...