Hosting Speed
by John Eberhard My last couple articles have been about website loading speed, and how since May of 2021 this has become a major criteria used by Google in ranking your website. Specifically there are two metrics which I think are the most important to pay attention...
More on Page Loading Speed
By John Eberhard Over the last year Google has significantly changed their criteria for ranking pages in their search engine. Page loading speed and usability factors have become primary considerations. In my last article I was discussing the Largest Contentful Paint,...
Largest Contentful Paint – Huh?
By John Eberhard I know. You’re thinking “Huh?” Stay with me. When it comes to SEO, search engine optimization, one of the things the search engines judge your site for, and rank your site for, is the loading speed. For years the criteria was that your site had to...
Promotional Strategy for 2022
By John Eberhard In this article I’m going to discuss the various promotional platforms, or media, or avenues that you can choose for marketing your business. I have long been of the opinion that the best plan for promo avenues for a business is dependent on the type...
Email Marketing in 2022 – Part 2
By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...
Email Marketing in 2022
By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...
Online Chat
By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...
The Personality Driven Business
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
Push Notifications
By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” The way this works is that you install a plugin on a Wordpress site, and then a small popup window will appear to every visitor the next time they...
The Era of Platform Marketing
By John Eberhard This may end up being one of the most important article I have ever written on marketing. There has been a major shift in marketing over the past 10-15 years. This applies completely with small businesses and to a lesser degree with larger businesses. We have entered the era of platform marketing. […]