Real Web Marketing Blog
More on SEO Today 2023
By John Eberhard In a recent article I talked about some aspects of SEO (Search Engine Optimization), such as keyword research, putting metatag titles and descriptions on all your pages, building up links to your site, plus handling page loading speed. In this article...
Should You Hire a Web Designer for $199?
By John Eberhard If you go searching on Google today for a web designer, you will see all kinds of ads and listings for people offering to do a custom design of your website for $199. Well, every business owner wants to save money. No one wants to pay more than they...
Google Ads Options Today
By John Eberhard Google Ads has a number of advertising options today that you may not know about. Search Ads Search ads are what most people probably think of when they think of Google Ads. These are the text ads that show up at the top of the results in Google when...
Promotion Tracking and AB Testing
By John Eberhard One of the basics of marketing is to send out promotion, carefully track the responses of leads and sales that come back in, then adjust your promotion based on what was most successful. You of course want to take the ads or pieces that were most...
Personalization – the Reason Why the Prospect Chooses You
By John Eberhard I am now in the process of modifying a website that is completely generic. It is for a local business, and it has service pages for all the services the business offers. It has great graphics and well written copy (text) and an interesting design. It...
How to Analyze Your Competitor’s Media Strategy
By John Eberhard Today one of the most important aspects of marketing is figuring out which promotional media and platforms to use. Which media to use has changed dramatically over the last 25 years or so, and is significantly changing all the time. As I have...
YouTube Advertising
By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...
Facebook Marketing Today
By John Eberhard Facebook can be a very effective tool in marketing a business today. There are two primary ways to market using Facebook: Create a Facebook business page, then get people to “like” the page. The people who like the page will potentially see the things...
Why You Should Hold Webinars
By John Eberhard A webinar is basically a video seminar that is held online. There are several services that allow you to hold webinars, including GoToWebinar.com which I have used a lot. First, what is the purpose of a webinar? The purpose is to get a large group of...
What Should Be in a Newsletter?
By John Eberhard Sending out a regular newsletter is a great idea for nearly every type of business. These should go out minimally once a month. Once a week is better. So what should go in a newsletter? Believe it or not there are widely used and accepted guidelines...