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Real Web Marketing Blog

Google Ads Options Today

Google Ads Options Today

By John Eberhard Google Ads has a number of advertising options today that you may not know about. Search Ads Search ads are what most people probably think of when they think of Google Ads. These are the text ads that show up at the top of the results in Google when...

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YouTube Advertising

YouTube Advertising

By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...

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Facebook Marketing Today

Facebook Marketing Today

By John Eberhard Facebook can be a very effective tool in marketing a business today. There are two primary ways to market using Facebook: Create a Facebook business page, then get people to “like” the page. The people who like the page will potentially see the things...

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Why You Should Hold Webinars

Why You Should Hold Webinars

By John Eberhard A webinar is basically a video seminar that is held online. There are several services that allow you to hold webinars, including GoToWebinar.com which I have used a lot. First, what is the purpose of a webinar? The purpose is to get a large group of...

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What Should Be in a Newsletter?

What Should Be in a Newsletter?

By John Eberhard Sending out a regular newsletter is a great idea for nearly every type of business. These should go out minimally once a month. Once a week is better. So what should go in a newsletter? Believe it or not there are widely used and accepted guidelines...

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Identity Capture Devices

Identity Capture Devices

By John Eberhard An identity capture device is a feature on a website that gets people to give you their contact information. Every website needs identity capture devices. It’s how you use a website to generate new leads and identities to market to. You are trying to...

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Explainer Videos

Explainer Videos

By John Eberhard One of the most challenging aspects of marketing a product or service is to explain the value behind product or service simply and engagingly, especially with products or services that are not widely known or understood. Explainer videos are great for...

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