Real Web Marketing Blog
Videos for Your Business
By John Eberhard Videos are a powerful way to market your business. There are several different types of videos you can make for your business. Testimonial videos. These are more powerful than written testimonials because the viewer can see your client or customer....
What is SEO Comprised of Today?
By John Eberhard Search Engine Optimization, or SEO, is the process of getting your site to rank well on search engines for certain keywords. Basically you want people to find you when they search for your products or services. The methods used to accomplish this have...
Marketing Saturation
By John Eberhard In the booklet “The Positioning Era” by Jack Trout and Al Ries, they say: “The per-capita consumption of advertising in the United States is approaching $100 a year. And while no one doubts the advertiser’s financial ability to dish it out, there’s...
A Lead Magnet Funnel
A common marketing action today is to create what is called a lead magnet. This is often some kind of information product, given away for free, such as a free report or free ebook. I have used this strategy to great effect in certain industries and markets. The idea...
What Are Landing Pages and Do I Need One?
By John Eberhard I had a couple people ask me recently what a landing page is and what it is supposed to have on it. A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion...
How Often Should You Redesign Your Website?
By John Eberhard How often a business website should be redesigned is a vital question every business owner or marketing director needs to answer. I think as a general rule that a business website should be fully redesigned every 3-5 years. But here are a number of...
Marketing with Big Tech
By John Eberhard In my last article I discussed what I called the ideal scene or ideal situation for a marketing vehicle: Any business could use it and get benefit. The benefit is not restricted to a limited number of businesses in any given area. Affordable Gets...
Does Marketing Not Work the Way It Used To?
By John Eberhard Have you ever done some marketing action, placed an ad, spent money on online advertising, etc., and felt like the whole thing was a waste of time and money? Have you ever felt like marketing a product or service or company has been getting harder as...
Hosting Speed
by John Eberhard My last couple articles have been about website loading speed, and how since May of 2021 this has become a major criteria used by Google in ranking your website. Specifically there are two metrics which I think are the most important to pay attention...
More on Page Loading Speed
By John Eberhard Over the last year Google has significantly changed their criteria for ranking pages in their search engine. Page loading speed and usability factors have become primary considerations. In my last article I was discussing the Largest Contentful Paint,...