Business growth specialists
By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means someone calling you on the phone […] Read more »
By John Eberhard The methods used in SEO change over time and we work hard to keep up on the changes and use the most effective methods possible. And we check a variety of statistics monthly to measure how each SEO campaign is doing. The most important statistic that we […] Read more »
By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have “liked” your fan […] Read more »
By John Eberhard Here are a number of reasons why getting a newly designed website would be a good idea right now: Mobile Friendly: If your site was designed years ago, before it became a hard requirement for sites to be mobile friendly, it would be a really good idea […] Read more »
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook, their ads now feature a large […] Read more »
By John Eberhard I recently began working on a new custom web design for a veterinary ophthalmologist client. The first thing I usually do on such a project is to review 100-150 websites from others in the client’s industry. This gives me ideas, and allows both me and the client […] Read more »
By John Eberhard There are a couple elements to proper and effective Search Engine Optimization (SEO) and I think it is important to understand what they are and how they work. First of all, the reason you do SEO is to increase the traffic you are getting to a site […] Read more »
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10, and we […] Read more »
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center Facebook advertising Yelp […] Read more »
By John Eberhard This article will cover 9 pitfalls you can make when getting a new web site designed, and how to avoid them. Not Mobile Friendly Any new web site you get designed today should be mobile friendly. This is important for two reasons: Over half of your customers […] Read more »
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