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Google Local Service Ads

Google Local Service Ads

By John Eberhard There is a relatively new option for local businesses to advertise on Google called Local Service Ads. This option has actually been around since 2005, but originally was only available to plumbers. About a year ago Google opened this up to over 70...
Dishonesty in Marketing

Dishonesty in Marketing

By John Eberhard I have noticed what seems like a marked increase lately in the amount of dishonest promotional items I receive, mostly in email. Like emails where the person says “It’s been a while since we were in touch,” when I’ve never been in touch with this...
Local SEO

Local SEO

By John Eberhard Local SEO has become more and more important for local businesses, i.e. those that serve only a local area, such as health care practices, home improvement businesses, restaurants, etc. For the most part local SEO consists of setting up an account on...
Phone Call Tracking

Phone Call Tracking

By John Eberhard When you are running any kind of marketing campaign, it is vital to be able to track how well it is working, and this is usually measured by the number of responses you are getting. But I have noticed that many companies are poor at asking people what...
Cheaper Advertising on Google

Cheaper Advertising on Google

By John Eberhard Many smaller advertisers have been scared off of advertising on Google because of high costs per click that can be as high as $40 per click or more in some industries. These higher costs per click are largely driven by having a larger number of...