By John Eberhard In the booklet “The Positioning Era” by Jack Trout and Al Ries, they say: “The per-capita consumption of advertising in the United States is approaching $100 a year. And while no one doubts the advertiser’s financial ability to dish it out, there’s...
A common marketing action today is to create what is called a lead magnet. This is often some kind of information product, given away for free, such as a free report or free ebook. I have used this strategy to great effect in certain industries and markets. The idea...
By John Eberhard I had a couple people ask me recently what a landing page is and what it is supposed to have on it. A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion...
By John Eberhard How often a business website should be redesigned is a vital question every business owner or marketing director needs to answer. I think as a general rule that a business website should be fully redesigned every 3-5 years. But here are a number of...
By John Eberhard In my last article I discussed what I called the ideal scene or ideal situation for a marketing vehicle: Any business could use it and get benefit. The benefit is not restricted to a limited number of businesses in any given area. Affordable Gets...
