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SEO Today

by John Eberhard SEO stands for search engine optimization. The purpose of SEO is to get your web site to rank well for certain specific keywords on search engines, so that you get more traffic to the site from those search engines. It used to be that SEO meant taking...

Is Pay Per Click Advertising Still Relevant?

by John Eberhard I was talking to a friend recently who is a salesman for a company similar to mine, and he told me that he is running into more people lately who have a negative reaction when he brings up pay per click advertising (PPC) on Google AdWords or MSN Ad...

The Local Business on the Internet

by John Eberhard The marketing of a local business, one that just sells products or services within a limited geographical area, such as a restaurant, a health care practice, or a home improvement company, is a special issue and has to be treated differently from a...

Video Marketing 102

  by John Eberhard In my last article I talked about video marketing and various statistics that indicate that video marketing is an important tool in marketing your business online today. I also listed out 6 different types of videos that a business could create...

Video Marketing 101

by John Eberhard Since I started doing live action videos (shooting and editing into final form), I’ve been doing research lately on video marketing. Here are some initial results. A recent study by Doubleclick found that people are 4-7 times more likely to respond to...

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