The Local Business on the Internet

by John Eberhard The marketing of a local business, one that just sells products or services within a limited geographical area, such as a restaurant, a health care practice, or a home improvement company, is a special issue and has to be treated differently from a...

Video Marketing 102

by John Eberhard In my last article I talked about video marketing and various statistics that indicate that video marketing is an important tool in marketing your business online today. I also listed out 6 different types of videos that a business could create today...

Video Marketing 101

by John Eberhard Since I started doing live action videos (shooting and editing into final form), I’ve been doing research lately on video marketing. Here are some initial results. A recent study by Doubleclick found that people are 4-7 times more likely to respond to...

Marketing in Cleveland

by John Eberhard This article is going to be a bit different than most of my Internet marketing articles. This one is more about economics. Back in August I traveled to Cleveland, Ohio, where I grew up, to spend a few days visiting with my father who was 92 years old...

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