by John Eberhard I have been involved in marketing for 34 years. For a number of those years I worked as a Marketing Director or VP Marketing for a series of companies. For the past 15 years I’ve had my own company doing marketing services for clients all over the US....
by John Eberhard There are quite a few sites now where the public can write a review about your company, if you have a business listing on that site. These include Google Places, Yelp, Merchant Circle, Insider Pages, Manta, and more. Most allow the person to rate...
By John Eberhard In a recent article “The Age of the Marketing Guru” I talked about how we have seen a dramatic increase over the last 15-20 years of marketing gurus, basically guys telling us that some new thing is going to change everything in marketing. Some of...
Perhaps about 20-25 years ago, we entered the age of the marketing guru. Before that, there were a few marketing experts that everyone in the field looked up to, such as David Ogilvy, Al Reis and Jack Trout, and Bob Stone. But then there was an explosion of so-called...
By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...
By John Eberhard You might be wondering if email is still a viable marketing medium today, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand how...
by John Eberhard One of the important things in marketing a business on Facebook, is to create a business page, then get lots of people to like it. The reason it is important to get lots of people to like the page, is that those people will potentially see the things...
By John Eberhard In today’s business world, in most markets and industries there is a lot of competition. This makes it important to find ways to differentiate yourself from the competition, and to promote heavily, on a regular basis. Very few businesses can afford to...
By John Eberhard In a recent article I talked about some aspects of SEO (Search Engine Optimization), such as keyword research, putting metatag titles and descriptions on all your pages, building up links to your site, plus handling page loading speed. In this article...
By John Eberhard If you go searching on Google today for a web designer, you will see all kinds of ads and listings for people offering to do a custom design of your website for $199. Well, every business owner wants to save money. No one wants to pay more than they...
