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Critiquing Your Own Website Updated for 2024

Critiquing Your Own Website Updated for 2024

By John Eberhard I am going to show you how to critique your own website based on how well it gets people to respond. Is the site mobile friendly? This is one of the first and most important things to check. Over half of all web visitors today are visiting your site...
Comprehensive SEO Today

Comprehensive SEO Today

By John Eberhard I’ve been doing search engine optimization (SEO) for over 20 years. It has changed a lot in that time period, in terms of what you should and should not do. Today I advocate a comprehensive list of things to do for SEO: Keyword research: The goal is...
What is a Target Audience and How to Determine Yours

What is a Target Audience and How to Determine Yours

By John Eberhard Within the broader “public” out there, there are certain sub-groups, such as people over 50, or Nissan Altima owners, or pet owners, or dental practice owners, or kids age 14-18. In marketing it is important to figure out who buys or will buy your...
What is AB Testing?

What is AB Testing?

By John Eberhard AB Testing Years ago the pioneers of direct marketing (mostly in the direct mail field) came up with what they called AB Testing. This is where you send out at least two versions of some promotion, and test them against each other and carefully track...
Identifying Search Intent

Identifying Search Intent

by John Eberhard Match your content to search intent Understanding and addressing “search intent,” also known as user or keyword intent, is crucial for effective SEO. Ensuring your content aligns with the searcher’s intent should be a top priority in your SEO...
The Importance of a Color Scheme – Updated for 2024

The Importance of a Color Scheme – Updated for 2024

By John Eberhard I recently began working on a new custom web design for a veterinary client. The first thing I usually do on such a project is to review 100-150 websites from others in the client’s industry. This gives me ideas, and allows both me and the client to...