by admin777 | Oct 21, 2026 | Pay-per-click, Search Engines
By John Eberhard I’ve been managing Google Ads for a large tree nursery in the Pacific Northwest for several years. We were getting about 40-60 conversions per month. The average cost per lead was around $90. The client considered this an acceptable result. But I... by admin777 | Oct 16, 2026 | Marketing Strategy
By John Eberhard If you own a small business, you’ve probably asked yourself this question: Should I handle my company’s marketing myself, or would I be better off hiring a professional marketing agency? It’s a legitimate question, especially when... by admin777 | Oct 16, 2026 | Pay-per-click
By John Eberhard I’ve been managing Google Ads campaigns since 2005, back when it was called Google AdWords. Over those 21 years, I’ve seen a lot of changes. Google has introduced automated bidding, responsive search ads, Performance Max campaigns,... by admin777 | Oct 16, 2026 | Web Content, Web Design, Web Maintenance
By John Eberhard, President of Real Web Marketing If you’re a small business owner considering a new website or redesigning your existing one, one of your first questions is probably, “How much should I expect to pay?” The answer varies considerably.... by admin777 | Oct 13, 2026 | Pay-per-click, Search Engines
By John Eberhard Google Ads can be one of the fastest ways to attract new customers to your business. Unlike search engine optimization (SEO), which can take months to produce results, Google Ads can put your business in front of potential customers within a week or... by admin777 | Oct 13, 2026 | Marketing Strategy
By John Eberhard Marketing is essential for small business growth, but many business owners struggle to get consistent results from their marketing efforts. They spend money on advertising, websites, social media, and other promotional activities, only to wonder why... by admin777 | Oct 12, 2026 | Marketing Budget, Marketing Strategy
By John Eberhard One of the most common questions small business owners ask is, “How much should I spend on marketing each month?” It’s an important question because spending too little can prevent your business from growing, while spending too much on... by admin777 | Oct 7, 2026 | Marketing Strategy
By John Eberhard Web marketing is the process of using the Internet to promote a business, attract prospective customers, generate leads, and increase sales. It includes strategies such as search engine optimization (SEO), paid online advertising, social media... by admin777 | Oct 6, 2026 | Marketing Strategy
By John Eberhard If you’re a small business owner who feels that marketing doesn’t work as well as it used to, you may not be imagining things. Marketing still works. But many of the strategies that worked extremely well 10 or 20 years ago don’t... by admin777 | Oct 5, 2026 | Search Engines, SEO
By John Eberhard For many small businesses, search engine optimization (SEO) can be one of the most cost-effective ways to generate new customers. But there is an important question business owners have to answer: Should you handle SEO yourself or hire an SEO agency?... 
