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Email Marketing: From the Beginning to Now

Email Marketing: From the Beginning to Now

By John Eberhard Email marketing has been one of the most effective forms of digital marketing for decades. Long before social media, smartphones, and sophisticated marketing automation, businesses were using email to communicate with customers and prospects. While...
Why You Need to Outsource Email Promotion

Why You Need to Outsource Email Promotion

By John Eberhard Email marketing is one of the most effective ways to communicate with customers, generate leads, and increase sales. Industry studies consistently report that email marketing delivers one of the highest returns on investment of any digital marketing...
Email Marketing Today vs. Way Back

Email Marketing Today vs. Way Back

By John Eberhard I started doing email marketing in 1999. In the late nineties I worked for a software company, and around 1999 we started doing email marketing. And we made millions for that company doing email marketing. We rented email lists from list rental...