by admin777 | May 18, 2026 | Lead Generation, Marketing Strategy
By John Eberhard For most small business owners, one goal rises above almost everything else: growing the customer base. Whether you own a local home improvement company, healthcare practice, retail store, accounting practice, law firm, or online business, your... by admin777 | Oct 29, 2024 | Lead Generation, Marketing Testing, Website Tracking
By John Eberhard In marketing you are going for a response to your marketing and promotional efforts. You don’t just want to get your name out there, or send out promotion just for the sake of sending it out. You want people to respond to you. So what information do... by admin777 | Sep 26, 2024 | Email Marketing, Internet Marketing, Lead Generation, Marketing Strategy, Marketing Testing
By John Eberhard If you’re a politician in this day and age, it’s popular to completely ignore or explain away the results of your policies. Or just to emphasize your good intentions, whatever those were, and not talk about the actual results. But with marketing, it’s... by admin777 | Jun 4, 2024 | Content Marketing, Lead Generation, Marketing Offers
by John Eberhard A common marketing action today is to create what is called a “lead magnet.” This is something you offer that attracts leads. And then you offer that on a website, or via email or via other types of promotion. This is often some kind of information... by admin777 | May 7, 2024 | Email Marketing, Lead Generation
By John Eberhard An autoresponder series is a series of emails that go out to someone on an automated basis. They are used to sell someone on buying a product or service, and to move someone up the ladder from being a prospect to being a client or customer. The most... by admin777 | May 9, 2023 | Lead Generation, Pay-per-click
By John Eberhard Google Ads has a number of advertising options today that you may not know about. Search Ads Search ads are what most people probably think of when they think of Google Ads. These are the text ads that show up at the top of the results in Google when... 
