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Link Building – Do Follow Links

Link Building, Search Engines, SEO

LINK BUILDING Connect Link Communication Contact Network

By John Eberhard

Link building is one of the most important aspects of search engine optimization (SEO), and has been since Google first appeared on the scene.

But a link from one website to another can be set as a “no-follow” link or a “do-follow” link. A “no-follow” link means that Google does not give any link value to the site that is linked to.

So if you’re doing link building actions for a website for SEO purposes, a no-follow link has no value and is a big waste of time. You have to get do-follow links, which give link value, “link equity” or “link juice.” Link equity is what helps your site rank higher for various keyword phrases. And a site with do-follow links that has a high domain authority, especially on a site that is related to your field or industry, is the most valuable.

Domain authority is a ranking that was developed by a company called Moz, that is widely accepted in the SEO industry and by search engines.

A Chrome browser extension called No Follow will show links that are no-follow with a red outline.

Here are some examples of sites that have all no-follow links, that you should avoid if you are engaged in link building for SEO purposes.

  1. Most business directory sites have all no-follow links.
  2. Many (not all) press release sites have all no-follow links.
  3. Social media sites such as Facebook, Twitter and LinkedIn have mostly no-follow links.
  4. Most article directories have no-follow links today.

So what can you do to create do-follow links that will help in SEO? Here’s a few examples.

  1. There are some business directory sites that feature do-follow links. Here’s a list of them: https://www.digitalwebsolutions.com/resources/top-citation-sites/general/dofollow-nofollow/
  2. There are some online press release sites that have do-follow links.
  3. Find sites that have articles blogs that accept articles from others. This is called guest posting. I used to be very cynical about this, but getting a guest post on a high domain authority website, with a do-follow link back to your site, especially in a field or industry related to yours, is one of the most valuable types of links you can get.
  4. Some social sites have do-follow links. Here a list from Google AI:

Platforms with Dofollow Links:

  • YouTube: Social links in your channel’s header are dofollow.
  • Pinterest: Profile links are dofollow.
  • LinkedIn: Links in “My Publications” within your public profile are dofollow.
  • Blogger: Links from Blogger posts are dofollow.
  • Reddit: All links from Reddit are dofollow.
  • BizSugar: Links to your content are dofollow.
  • Twitter: While historically considered nofollow, recent updates have introduced dofollow links as standard for certain contexts.

If you want help with building up links to your site, contact Real Web Marketing at 661-441-2429 or fill out a form here.