By John Eberhard
You want to run paid ads on Facebook. But how do you determine who sees your ads?
Facebook gives you some pretty sophisticated methods of targeting, i.e. deciding who will see your ads.
You can run ads on Facebook promoting any product or service. The ad can link to any page that you want, usually a landing page off of Facebook where they can buy or inquire about a product or service you are selling.
You can target people in one geographical area, or by a variety of other factors:
Demographics: You can target people:
- By their education level,
- By their income or net worth,
- Who are homeowners or by their home type,
- By life events like a birthday or anniversary or their being away from home,
- Who have a new job,
- Who are in a new relationship,
- Who are newly married,
- Who are recently moved.
- Who are parents.
- According to their politics.
- Who are in a certain industry or with a specific job title.
Interests: You can target people who have specific interests, like:
- Who are interested in a specific industry
- Who are interested in entertainment
- Who are interested in family and relationships
- Who are interested in fitness and wellness
- Who are interested in food and drink
- Who have certain hobbies
- Who are interested in shopping and fashion
- Who are interested in sports and outdoors
- Or who are interested in technology
Behaviors: You can target people by their behaviors, such as:
- Users of specific mobile phone brands,
- People who recently bought a car,
- Owners of specific car brands,
- People who made charitable donations and in what categories,
- People who have a specific operating system or use a specific browser,
- People who are expats from various countries,
- People who are investors of various types,
- You can select African Americans, Asians, or Hispanics,
- People who have made recent purchases and in specific categories such as sports or household or technology,
- People who are recent home buyers or recent mortgage borrowers.
If you need help setting up ad campaigns on Facebook, contact Real Web Marketing at 661-441-2429 or fill out a form here.
