By John Eberhard
If your website has not been re-designed for 5 years or more, this could be seriously hurting your business. Not because I say so, or because of someone’s opinion. But because users say that an outdated or buggy website will make them less willing to buy from that company.
Here are some recent surveys of website users:
- 75% of consumers have skipped an online purchase due to an outdated or unprofessional website. Hostingadvice.com
- 72% find small business websites difficult to navigate. Hostingadvice.com
- 93% expressed concerns about information security when encountering poorly designed websites. Hostingadvice.com
- 92% implied increased confidence in products or services when a business website functions smoothly. Hostingadvice.com
- 71% of consumers can spot a DIY website at first click. Hostingadvice.com
- 57% have encountered multiple error messages on small business websites. Hostingadvice.com
- 68% said up‐to‐date content is among most important for positive experience. PPAI
- 8% said poor design/unprofessional website would make them less likely to buy. PPAI
So does your website have some of these problems?
- The site looks old or outdated
- The navigation is confusing
- The site does not have an SSL certificate
- The site is not designed the display correctly on a mobile
- The information on the site is outdated or incorrect (staff lists or photos, service or product listings, prices)
- The site’s appearance does not compare favorably to competitor websites
- The site loads slowly (more than 3 seconds)
- The content “above the fold” (what you see on the screen before scrolling) does not communicate immediately what you offer
If your site has one or more of these problems, a website re-design would be an important investment. Also you should consider regular updates or maintenance.
To get free website analysis, call Real Web Marketing at 661-441-2429, or fill out a form here.
