By John Eberhard Sending out a regular newsletter is a great idea for nearly every type of business. These should go out minimally once a month. Once a week is better. So what should go in a newsletter? Believe it or not there are widely used and accepted guidelines...
by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back...
By John Eberhard I have been writing a newsletter and blog article nearly every week for the last four years, and I was recently going through my blog and putting all the articles in categories. Blogs are organized in such a way that you can create categories for your...
By John Eberhard Blogging is something that you can do that doesn’t cost you anything, and it drives traffic. It can drive traffic to a standalone blog or a blog that is part of your main web site. How does it drive traffic? There is a network of blog search...
by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would...
by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size...
