by admin | Jun 20, 2016 | Content Marketing, Internet Marketing, Marketing Strategy
By John Eberhard Perhaps about 15-20 years ago, we entered the age of the marketing guru. Before that, there were a few marketing experts that everyone in the field looked up to, such as David Ogilvy, Al Reis and Jack Trout, and Bob Stone. But then there was an... by admin | May 24, 2016 | Content Marketing, Internet Marketing, Web Content
By John Eberhard A couple months ago I wrote two articles on content sharing, and had intended to write at least one more part to the series. But I became so busy with marketing services for clients over the last two months that I literally had no time to continue the... by admin | Mar 16, 2016 | Content Marketing, SEO, Social Media
By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough... by admin | Dec 24, 2013 | Content Marketing, Marketing Strategy, Search Engines, SEO, Web Content
by John Eberhard This is the conclusion of a 3 part series on inbound and outbound marketing. You can read parts 1 and 2. A Bill of Goods Basically you can probably tell that I think that the “inbound marketing” advocates are selling the public a bill of goods when... by admin | Dec 18, 2013 | Content Marketing, Internet Marketing, Link Building, Local Marketing, Marketing Strategy, Pay-per-click, Search Engines, SEO
by John Eberhard In my last article I described what “inbound marketing” and “outbound marketing” are. Here’s a fast recap: Basically, “inbound marketing” can be defined as placing information about your company in an area... by admin | Dec 10, 2013 | Content Marketing, Internet Marketing, Local Marketing, Pay-per-click, SEO
by John Eberhard “Inbound marketing” is one of the newer buzzwords in the marketing world today, and unlike with many buzzwords, it is something worth knowing about. Basically, “inbound marketing” can be defined as placing information about your company in an area...
