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Changes You May Need to Make with Email

Changes You May Need to Make with Email

by John Eberhard If you send out email via an email service provider such as Aweber, Constant Contact, Mailchimp, or some similar service, you may need to make some changes. Or possibly your email will stop arriving. I just learned about these things today, and they...
Email Marketing Today

Email Marketing Today

By John Eberhard You might be wondering if email is still a viable marketing medium today, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand how...
What Should Be in a Newsletter?

What Should Be in a Newsletter?

By John Eberhard Sending out a regular newsletter is a great idea for nearly every type of business. These should go out minimally once a month. Once a week is better. So what should go in a newsletter? Believe it or not there are widely used and accepted guidelines...
Bulk Texting

Bulk Texting

By John Eberhard One of the problems with email marketing today is open rates. That’s the percentage of people who open your email. With in-house lists, i.e. lists of clients and prospects, open rates today vary from 15-30%. That means at the high end, 70% of people...