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Email Marketing in 2022

Email Marketing in 2022

By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...

Avoiding Online Scams

by John Eberhard I have a client who does email marketing, sending out emails to various email lists via several companies that have compiled these lists. This client has a very specialized public for his service, so sending out to an email list of this specific...

Building an Email List

by John Eberhard Back around 12 years ago I did a lot of email marketing to rented email lists. Then we had the spam email explosion and that basically killed the rented email marketing universe, just because people were getting too much email. I have never been in...

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