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What Should Be in a Newsletter?

What Should Be in a Newsletter?

By John Eberhard Sending out a regular newsletter is a great idea for nearly every type of business. These should go out minimally once a month. Once a week is better. So what should go in a newsletter? Believe it or not there are widely used and accepted guidelines...
Bulk Texting

Bulk Texting

By John Eberhard One of the problems with email marketing today is open rates. That’s the percentage of people who open your email. With in-house lists, i.e. lists of clients and prospects, open rates today vary from 15-30%. That means at the high end, 70% of people...
Email Marketing in 2022

Email Marketing in 2022

By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...

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