By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...
By John Eberhard You might be wondering if email is still a viable marketing medium today, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand how...
By John Eberhard Sending out a regular newsletter is a great idea for nearly every type of business. These should go out minimally once a month. Once a week is better. So what should go in a newsletter? Believe it or not there are widely used and accepted guidelines...
By John Eberhard One of the problems with email marketing today is open rates. That’s the percentage of people who open your email. With in-house lists, i.e. lists of clients and prospects, open rates today vary from 15-30%. That means at the high end, 70% of people...
By John Eberhard In the booklet “The Positioning Era” by Jack Trout and Al Ries, they say: “The per-capita consumption of advertising in the United States is approaching $100 a year. And while no one doubts the advertiser’s financial ability to dish it out, there’s...
A common marketing action today is to create what is called a lead magnet. This is often some kind of information product, given away for free, such as a free report or free ebook. I have used this strategy to great effect in certain industries and markets. The idea...
