Use of Autoresponders

By John Eberhard An autoresponder is a system that can be set up that sends a person a series of emails. There are a number of useful and important uses for autoresponders. There are a number of email services available online that include autoresponders, including...

How to Decide Which Website Marketing Actions to Do, Part 2: Examples

by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would...

How to Decide Which Website Marketing Actions to Do

by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size fits all”...

Landing Pages 2012

By John Eberhard A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion could be an email with a link at the bottom, a pay per click ad, a banner ad, a press release, or any...

Growing Your Email List

by John Eberhard I started doing email marketing about 10-11 years ago. Back then, we rented a lot of email lists and were very successful with it. But the heavy proliferation of spam a few years later ruined the rented email list market, and most of the time, rented...

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