by admin | Apr 19, 2020 | Internet Marketing, Marketing Strategy, Video, Web Content
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the... 
by admin | Jun 25, 2019 | Internet Marketing, Marketing Strategy
By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” The way this works is that you install a plugin on a WordPress site, and then a small popup window will appear to every visitor the next time they... 
by admin | Nov 25, 2018 | Internet Marketing, Lead Generation, Local Marketing, Marketing Strategy, Marketing Testing
By John Eberhard This may end up being one of the most important article I have ever written on marketing. There has been a major shift in marketing over the past 10-15 years. This applies completely with small businesses and to a lesser degree with larger businesses.... by admin | Aug 7, 2018 | Internet Marketing, Lead Generation, Pay-per-click, Social Media
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook,... by admin | Jun 29, 2018 | Internet Marketing, Marketing Strategy, Marketing Testing, Pay-per-click
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10, and we... 
