Facebook Advertising
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook, their ads now feature a large […] Read more »
Why Online Marketing is Changing So Fast
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10, and we […] Read more »
Is Your Website Dead?
Is your website dead? By that, I mean, are you getting no leads and/or sales from your website? Is there no or very few people coming to your website? Do you not know how many people are coming to your website weekly or monthly? If these things are true for […] Read more »
Google Ramps Up Penalty for Not Having an SSL Certificate
By John Eberhard An SSL Certificate (stands for Secure Socket Layer) is the security technology for establishing an encrypted link between a web server and your browser. This link ensures that all data that is passed between the web server and browsers remains private. This is vital in protecting any […] Read more »
How to Decide Which Website Marketing Actions to Do, Examples Updated for 2018
By John Eberhard In an article several years ago I described all the major methods of website marketing for a company, and gave examples of different types of companies, and what actions I would recommend that they should do online. I decided to take this and update it for 2018. Home […] Read more »
Marketing Trends for 2018
By John Eberhard Every time the new year rolls around, you see tons of articles claiming to herald the latest and hottest trends in marketing for the new year. Th other day I searched for articles of this nature, to get a sense of what other people are saying the […] Read more »
Time to Start Promoting
By John Eberhard Recently I was talking to one of my clients who has had a great year, and who has hired us to do a major web re-design. I asked her what she attributed her great year to, and she said that the economy was going a lot better […] Read more »
