By John Eberhard In the booklet “The Positioning Era” by Jack Trout and Al Ries, they say: “The per-capita consumption of advertising in the United States is approaching $100 a year. And while no one doubts the advertiser’s financial ability to dish it out, there’s...
A common marketing action today is to create what is called a lead magnet. This is often some kind of information product, given away for free, such as a free report or free ebook. I have used this strategy to great effect in certain industries and markets. The idea...
By John Eberhard I had a couple people ask me recently what a landing page is and what it is supposed to have on it. A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion...
By John Eberhard In my last article I discussed what I called the ideal scene or ideal situation for a marketing vehicle: Any business could use it and get benefit. The benefit is not restricted to a limited number of businesses in any given area. Affordable Gets...
By John Eberhard Have you ever done some marketing action, placed an ad, spent money on online advertising, etc., and felt like the whole thing was a waste of time and money? Have you ever felt like marketing a product or service or company has been getting harder as...
By John Eberhard I know. You’re thinking “Huh?” Stay with me. When it comes to SEO, search engine optimization, one of the things the search engines judge your site for, and rank your site for, is the loading speed. For years the criteria was that your site had to...
