By John Eberhard You may have heard of MeetUp. For those who haven’t, MeetUp is a website where you can join and start a group related to some specific topic, and people who are interested in that topic can join your group. Then you can hold events, either in-person...
by John Eberhard I have been involved in marketing for 34 years. For a number of those years I worked as a Marketing Director or VP Marketing for a series of companies. For the past 15 years I’ve had my own company doing marketing services for clients all over the US....
By John Eberhard You might be wondering if email is still a viable marketing medium in 2021, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand...
By John Eberhard You might be wondering if email is still a viable marketing medium today, what with all the other options available today. The short answer is definitely yes, email is still an extremely viable method of promotion today. But you have to understand how...
By John Eberhard I am now in the process of modifying a website that is completely generic. It is for a local business, and it has service pages for all the services the business offers. It has great graphics and well written copy (text) and an interesting design. It...
By John Eberhard Today one of the most important aspects of marketing is figuring out which promotional media and platforms to use. Which media to use has changed dramatically over the last 25 years or so, and is significantly changing all the time. As I have...
