The Google Penguin Update

by John Eberhard Periodically Google comes out with a major change in its algorithm, that then changes the way Google responds to people’s searches, and changes the way many web sites will rank. In other words, after a major algorithm update, your site may suddenly...

The 800 Pound Gorilla

By John Eberhard Upon Google’s ascendancy a number of years ago to the number one spot in the search engine wars, they brought with them a new idea in how to measure and rank web sites: your site would be ranked according to how many other web sites linked to yours....

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