By John Eberhard Have you ever done some marketing action, placed an ad, spent money on online advertising, etc., and felt like the whole thing was a waste of time and money? Have you ever felt like marketing a product or service or company has been getting harder as...
By John Eberhard This may end up being one of the most important articles I have ever written on marketing. There has been a major shift in marketing over the past 10-15 years. This applies completely with small businesses and to a lesser degree with larger...
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to...
by John Eberhard In my last article I described what “inbound marketing” and “outbound marketing” are. Here’s a fast recap: Basically, “inbound marketing” can be defined as placing information about your company in an area...
by John Eberhard “Inbound marketing” is one of the newer buzzwords in the marketing world today, and unlike with many buzzwords, it is something worth knowing about. Basically, “inbound marketing” can be defined as placing information about your company in an area...
