Your Street Address on Your Web Site

By John Eberhard I came across a really interesting issue this week in regards to how you present the street address of your company on a web site. A prospect, located in a large suburban city of Los Angeles, was concerned that when searching for their category of...

How to Decide Which Website Marketing Actions to Do, Part 2: Examples

by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would...

How to Decide Which Website Marketing Actions to Do

by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size fits all”...

The Local Business on the Internet

by John Eberhard The marketing of a local business, one that just sells products or services within a limited geographical area, such as a restaurant, a health care practice, or a home improvement company, is a special issue and has to be treated differently from a...

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