by admin | Sep 18, 2017 | Internet Marketing, Lead Generation, Marketing Offers, Uncategorized
By John Eberhard In my last article I introduced the concept of a conversion-focused website, with a conversion being defined as someone who responds to you, either by filling out a form or calling you. You could also call this a response-focused website. The overall... by admin | Sep 10, 2017 | Internet Marketing, Lead Generation, Marketing Offers, Marketing Strategy, Web Design
By John Eberhard At Real Web Marketing Inc., one of our primary services we have delivered since the beginning has been web design. And we feel we are very good at it. Our approach or our philosophy on creating websites, is creating conversion-focused websites. So... by admin | Jul 19, 2016 | Marketing Offers, Marketing Strategy, Marketing Testing
By John Eberhard The essence of marketing, advertising and promotion is and always has been getting people to respond and then buy your product or service. And where the rubber meets the road, and where it has to meet the road, is when someone actually buys something... by admin | Feb 11, 2014 | Marketing Offers
by John Eberhard Bob Stone is the author of “Successful Direct Marketing Methods,” considered one of the bibles of marketing. “Direct marketing” means to market to someone specifically to get them to respond right now and become a lead or sale,... by John Eberhard | Feb 16, 2010 | Marketing Offers, Marketing Strategy, Web Content
by John Eberhard When engaged in some kind of promotional activity, whether it is an ad, or pay per click ads, a direct mail piece, or even a web site, you have to have an offer. What is an “offer”? It is the thing that you are offering to the public to get them to...
