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Why an Offer is Important

by John Eberhard Bob Stone is the author of “Successful Direct Marketing Methods,” considered one of the bibles of marketing. “Direct marketing” means to market to someone specifically to get them to respond right now and become a lead or sale,...

Artificial Scarcity

by John Eberhard In this article I am going to talk about a marketing strategy or copywriting strategy, and actually, a whole business model, that exists today. You may have seen this strategy used. I’m not in favor of it. My first experience with what I will...