By John Eberhard In this article I’m going to discuss the various promotional platforms, or media, or avenues that you can choose for marketing your business. I have long been of the opinion that the best plan for promo avenues for a business is dependent on the type...
by John Eberhard Vertical Marketing is a term that refers to marketing that targets only a specific type of public or audience, as opposed to marketing to the general public at large. For example, let’s say that you have a product or service that is specifically used...
By John Eberhard SEO stands for search engine optimization. Basically it is a series of actions you do to drive more traffic to a website, from search engines. If you have a website and have never done any SEO, then chances are you are not getting much in the way of...
By John Eberhard Last week I talked about how important it is to use statistics when managing a marketing activity or marketing campaign. This week I am going to talk about what statistics you should use for various things. Web Site With a web site, you should track:...
by John Eberhard How do you make decisions in marketing? How do you know whether a campaign is working or not? How do you choose between two ads that are running? How do you know whether you’re getting any benefit from social media or videos or an ad campaign? How do...
by John Eberhard I have been involved in marketing for 34 years. For a number of those years I worked as a Marketing Director or VP Marketing for a series of companies. For the past 15 years I’ve had my own company doing marketing services for clients all over the US....
