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Dishonesty in Marketing

Dishonesty in Marketing

By John Eberhard I have noticed what seems like a marked increase lately in the amount of dishonest promotional items I receive, mostly in email. Like emails where the person says “It’s been a while since we were in touch,” when I’ve never been in touch with this...
Planning Your Marketing for 2024

Planning Your Marketing for 2024

By John Eberhard Well we’re into March already. So if you haven’t done a comprehensive marketing plan for the year, it’s time to do so. Here’s what I recommend. Take a look at what marketing actions you took during last year, that were most successful. Which ones...
Marketing Pioneers

Marketing Pioneers

By John Eberhard Recently I wrote an article in which I was critical of many of the new marketing “gurus” that you see today. I talked about how most of them don’t even know the fundamentals of marketing, and how what is more important is knowing the fundamentals so...