By John Eberhard This may end up being one of the most important articles I have ever written on marketing. There has been a major shift in marketing over the past 10-15 years. This applies completely with small businesses and to a lesser degree with larger...
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10,...
By John Eberhard The essence of marketing, advertising and promotion is and always has been getting people to respond and then buy your product or service. And where the rubber meets the road, and where it has to meet the road, is when someone actually buys something...
By John Eberhard Many times a small business owner will come to me wanting help with marketing. The first thing I will do is look at what promotion they have done so far and what has been effective. Sometimes this will uncover that they have done limited promotion in...
By John Eberhard I find that many people have a confusion between these two topics of marketing and promotion, often causing a lack of actual marketing taking place. And recently I realized I was not doing enough true marketing for all my clients, and too often just...
By John Eberhard Years ago, I cut my teeth in marketing in the direct marketing arena. That’s a figurative expression of course. When I started in marketing, I already had teeth. But what I mean is that I learned how to do marketing, by working in direct...
