The Correct Amount of Promotion

The Correct Amount of Promotion

By John Eberhard Many times a small business owner will come to me wanting help with marketing. The first thing I will do is look at what promotion they have done so far and what has been effective. Sometimes this will uncover that they have done limited promotion in...
Testing in Marketing

Testing in Marketing

By John Eberhard Years ago, I cut my teeth in marketing in the direct marketing arena. That’s a figurative expression of course. When I started in marketing, I already had teeth. But what I mean is that I learned how to do marketing, by working in direct marketing....

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