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What is AB Testing?

What is AB Testing?

By John Eberhard AB Testing Years ago the pioneers of direct marketing (mostly in the direct mail field) came up with what they called AB Testing. This is where you send out at least two versions of some promotion, and test them against each other and carefully track...
What is Vertical Marketing?

What is Vertical Marketing?

by John Eberhard Vertical Marketing is a term that refers to marketing that targets only a specific type of public or audience, as opposed to marketing to the general public at large. For example, let’s say that you have a product or service that is specifically used...
Statistics in Marketing

Statistics in Marketing

by John Eberhard How do you make decisions in marketing? How do you know whether a campaign is working or not? How do you choose between two ads that are running? How do you know whether you’re getting any benefit from social media or videos or an ad campaign? How do...