By John Eberhard One of the problems with email marketing today is open rates. That’s the percentage of people who open your email. With in-house lists, i.e. lists of clients and prospects, open rates today vary from 15-30%. That means at the high end, 70% of people...
By John Eberhard As I covered in a past article, Google is making some changes on April 21 whereby they will penalize any sites after that date that are not mobile friendly. What this means is that if your site is ranking well for certain keywords, and you are getting...
By John Eberhard Soon Google will implement changes in their algorithm that controls how well your site ranks for various keywords, to consider whether or not the site is mobile friendly. And in typical Google fashion, they will soon punish you if it is not. So what...
