PR for Small Businesses

PR for Small Businesses

By John Eberhard Even before I started working in the marketing field, I worked as a public relations person for my church. I traveled all around New England holding events, and getting newspaper, radio and TV coverage on our activities. Public relations means to make...

How to Decide Which Website Marketing Actions to Do, Part 2: Examples

by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would...

How to Decide Which Website Marketing Actions to Do

by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size fits all”...

The 8 Secrets to Making Your Web Site PRODUCE!

by John Eberhard Many web sites today are not viable, meaning they are not doing what they are supposed to – i.e. producing leads and/or sales. Now I’ll qualify that statement by saying that I’m talking about web sites that are for a commercial...

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