By John Eberhard Even before I started working in the marketing field, I worked as a public relations person for my church. I traveled all around New England holding events, and getting newspaper, radio and TV coverage on our activities. Public relations means to make...
By John Eberhard Even before I started working in the marketing field, I worked as a public relations person for my church. I traveled all around New England holding events, and getting newspaper, radio and TV coverage on our activities. Public relations means to make...
by John Eberhard Search engine optimization (SEO) today typically consists of two components: 1. “On-page optimization,” which means doing keyword research and then writing titles and descriptions using the keywords and inputting that data onto the pages...
by John Eberhard In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company. In this article I am going to give examples of different types of companies, and how I would...
by John Eberhard Whenever a new prospect comes to me, the first thing that I try to do is understand their business and then figure out a strategy, or which of the various website marketing actions would be best for them. I don’t believe in a “one size...
