By John Eberhard Google Ads has a number of advertising options today that you may not know about. Search Ads Search ads are what most people probably think of when they think of Google Ads. These are the text ads that show up at the top of the results in Google when...
By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...
By John Eberhard Facebook can be a very effective tool in marketing a business today. There are two primary ways to market using Facebook: Create a Facebook business page, then get people to “like” the page. The people who like the page will potentially see the things...
By John Eberhard Pay per click (PPC) advertising means that you put up an ad somewhere and whenever someone clicks on the ad, you get charged. There are a number of options for pay per click advertising today. Google Ads: This can be a very good advertising medium...
By John Eberhard I had a couple people ask me recently what a landing page is and what it is supposed to have on it. A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion...
