By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means...
By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have...
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook,...
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10,...
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
