by admin | Oct 16, 2018 | Pay-per-click, Search Engines
By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means...
by admin | Sep 18, 2018 | Pay-per-click
By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have...
by admin | Aug 7, 2018 | Internet Marketing, Lead Generation, Pay-per-click, Social Media
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook,...
by admin | Jun 29, 2018 | Internet Marketing, Marketing Strategy, Marketing Testing, Pay-per-click
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10, and we...
by admin | Jun 19, 2018 | Pay-per-click
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
