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Identifying Search Intent

Identifying Search Intent

by John Eberhard Match your content to search intent Understanding and addressing “search intent,” also known as user or keyword intent, is crucial for effective SEO. Ensuring your content aligns with the searcher’s intent should be a top priority in your SEO...
Google Local Service Ads

Google Local Service Ads

By John Eberhard There is a relatively new option for local businesses to advertise on Google called Local Service Ads. This option has actually been around since 2005, but originally was only available to plumbers. About a year ago Google opened this up to over 70...
Phone Call Tracking

Phone Call Tracking

By John Eberhard When you are running any kind of marketing campaign, it is vital to be able to track how well it is working, and this is usually measured by the number of responses you are getting. But I have noticed that many companies are poor at asking people what...
Cheaper Advertising on Google

Cheaper Advertising on Google

By John Eberhard Many smaller advertisers have been scared off of advertising on Google because of high costs per click that can be as high as $40 per click or more in some industries. These higher costs per click are largely driven by having a larger number of...
All the Listings on Google Explained

All the Listings on Google Explained

By John Eberhard I find that many people don’t understand all the different kinds of listings on Google when you search for something. What they are and what they mean. Let’s take an example of “Dentist Palmdale, CA.” Sponsored Listings These are the listings that are...