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YouTube Advertising

YouTube Advertising

By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...
Facebook Marketing Today

Facebook Marketing Today

By John Eberhard Facebook can be a very effective tool in marketing a business today. There are two primary ways to market using Facebook: Create a Facebook business page, then get people to “like” the page. The people who like the page will potentially see the things...
Pay Per Click Advertising Today

Pay Per Click Advertising Today

By John Eberhard Pay per click (PPC) advertising means that you put up an ad somewhere and whenever someone clicks on the ad, you get charged. There are a number of options for pay per click advertising today. Google Ads: This can be a very good advertising medium...
Cost Per Conversion

Cost Per Conversion

By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means...