Business growth specialists
By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have “liked” your fan […] Read more »
By John Eberhard Facebook advertising has become an important part of any online ad presence, rivaling Google AdWords and being in some ways, even better. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook, their ads now feature a large […] Read more »
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10, and we […] Read more »
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center Facebook advertising Yelp […] Read more »
Is your website dead? By that, I mean, are you getting no leads and/or sales from your website? Is there no or very few people coming to your website? Do you not know how many people are coming to your website weekly or monthly? If these things are true for […] Read more »
By John Eberhard Every time the new year rolls around, you see tons of articles claiming to herald the latest and hottest trends in marketing for the new year. Th other day I searched for articles of this nature, to get a sense of what other people are saying the […] Read more »
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center Facebook advertising Yelp […] Read more »
By John Eberhard Years ago, I cut my teeth in marketing in the direct marketing arena. That’s a figurative expression of course. When I started in marketing, I already had teeth. But what I mean is that I learned how to do marketing, by working in direct marketing. Direct marketing […] Read more »
By John Eberhard I recently became Google AdWords Certified and a Google Partner. As part of that cycle I did some training in current AdWords features and had to take two rather grueling tests. I survived. So I thought I would kind of summarize where Google AdWords is heading and […] Read more »
by John Eberhard I have been managing Google AdWords accounts for about 10 years, and recently I became a Google Partner and Google AdWords Certified. Google has been fairly aggressive over the last two years in adding new features. One of the newer features and one that I think people […] Read more »
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