by admin | Jun 29, 2018 | Internet Marketing, Marketing Strategy, Marketing Testing, Pay-per-click
It’s a cliché that the only constant in life is change. That is certainly true in marketing in general, and in Internet marketing in particular. Back in 2005 I was managing Google AdWords for a realtor. We were getting leads for an average cost per lead of $10, and we...
by admin | Jun 19, 2018 | Pay-per-click
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
by admin | May 20, 2018 | Internet Marketing, Marketing Strategy, Mobile Web Sites, Pay-per-click, Search Engines, Traffic Building
Is your website dead? By that, I mean, are you getting no leads and/or sales from your website? Is there no or very few people coming to your website? Do you not know how many people are coming to your website weekly or monthly? If these things are true for you and...
by admin | Jan 5, 2018 | Internet Marketing, Marketing Strategy, Pay-per-click, SEO
By John Eberhard Every time the new year rolls around, you see tons of articles claiming to herald the latest and hottest trends in marketing for the new year. Th other day I searched for articles of this nature, to get a sense of what other people are saying the...
by admin | Aug 23, 2016 | Internet Marketing, Local Marketing, Pay-per-click
By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...
by admin | Jun 11, 2015 | Marketing Testing, Pay-per-click
By John Eberhard Years ago, I cut my teeth in marketing in the direct marketing arena. That’s a figurative expression of course. When I started in marketing, I already had teeth. But what I mean is that I learned how to do marketing, by working in direct marketing....
