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Pay Per Click Tips

By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center...

Testing in Marketing

By John Eberhard Years ago, I cut my teeth in marketing in the direct marketing arena. That’s a figurative expression of course. When I started in marketing, I already had teeth. But what I mean is that I learned how to do marketing, by working in direct...

Google Video Ads

by John Eberhard I have been managing Google AdWords accounts for about 10 years, and recently I became a Google Partner and Google AdWords Certified. Google has been fairly aggressive over the last two years in adding new features. One of the newer features and one...

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