My SEO Journey, Part 5

My SEO Journey, Part 5

By John Eberhard I recently started doing heavy research on SEO (search engine optimization) again. The SEO landscape seems to change significantly once every 1-2 years, or even more often than that. A couple weeks ago I wrote Part 4, and that continued the saga of...
My SEO Journey, Part 4

My SEO Journey, Part 4

By John Eberhard In January 2016 I published a 3-part article series on SEO and what I had discovered doing an extensive amount of research on what is effective in search engine optimization (SEO). I have just completed another major research project on SEO in order...
Why You Need SEO

Why You Need SEO

By John Eberhard SEO stands for search engine optimization. Basically it is a series of actions you do to drive more traffic to a website, from search engines. If you have a website and have never done any SEO, then chances are you are not getting much in the way of...
Content and Sharing, Part 1

Content and Sharing, Part 1

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply...
My SEO Journey, Part 3

My SEO Journey, Part 3

By John Eberhard This is final article of a 3-part series. See here for Part 1 and Part 2. SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group of...

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