SEO Case Studies Video
Cost Per Conversion
By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means someone calling you on the phone […] Read more »
SEO Case Studies
By John Eberhard The methods used in SEO change over time and we work hard to keep up on the changes and use the most effective methods possible. And we check a variety of statistics monthly to measure how each SEO campaign is doing. The most important statistic that we […] Read more »
What is Search Engine Optimization and How Does it Work – for 2018?
By John Eberhard There are a couple elements to proper and effective Search Engine Optimization (SEO) and I think it is important to understand what they are and how they work. First of all, the reason you do SEO is to increase the traffic you are getting to a site […] Read more »
Is Your Website Dead?
Is your website dead? By that, I mean, are you getting no leads and/or sales from your website? Is there no or very few people coming to your website? Do you not know how many people are coming to your website weekly or monthly? If these things are true for […] Read more »
My SEO Journey, Part 5
By John Eberhard I recently started doing heavy research on SEO (search engine optimization) again. The SEO landscape seems to change significantly once every 1-2 years, or even more often than that. A couple weeks ago I wrote Part 4, and that continued the saga of this story which began […] Read more »
My SEO Journey, Part 4
By John Eberhard In January 2016 I published a 3-part article series on SEO and what I had discovered doing an extensive amount of research on what is effective in search engine optimization (SEO). I have just completed another major research project on SEO in order to update my service […] Read more »
Why You Need SEO
By John Eberhard SEO stands for search engine optimization. Basically it is a series of actions you do to drive more traffic to a website, from search engines. If you have a website and have never done any SEO, then chances are you are not getting much in the way […] Read more »
Content and Sharing, Part 1
By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »