Cost Per Conversion

Cost Per Conversion

By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means...
SEO Case Studies

SEO Case Studies

By John Eberhard The methods used in SEO change over time and we work hard to keep up on the changes and use the most effective methods possible. And we check a variety of statistics monthly to measure how each SEO campaign is doing. The most important statistic that...

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