By John Eberhard When doing pay per click advertising on Google AdWords, Facebook or Bing Ads, getting conversions is the most important result you are going for. A conversion is defined as someone responding to your offer. With a lead generation campaign, that means...
By John Eberhard The methods used in SEO change over time and we work hard to keep up on the changes and use the most effective methods possible. And we check a variety of statistics monthly to measure how each SEO campaign is doing. The most important statistic that...
By John Eberhard There are a couple elements to proper and effective Search Engine Optimization (SEO) and I think it is important to understand what they are and how they work. First of all, the reason you do SEO is to increase the traffic you are getting to a site...
Is your website dead? By that, I mean, are you getting no leads and/or sales from your website? Is there no or very few people coming to your website? Do you not know how many people are coming to your website weekly or monthly? If these things are true for you and...
By John Eberhard I recently started doing heavy research on SEO (search engine optimization) again. The SEO landscape seems to change significantly once every 1-2 years, or even more often than that. A couple weeks ago I wrote Part 4, and that continued the saga of...
By John Eberhard In January 2016 I published a 3-part article series on SEO and what I had discovered doing an extensive amount of research on what is effective in search engine optimization (SEO). I have just completed another major research project on SEO in order...
