By John Eberhard This article will cover 11 pitfalls you can make when getting a new web site designed, and how to avoid them. Not Mobile Friendly Any new web site you get designed today should be mobile friendly. This is important for two reasons: Over half of your...
By John Eberhard SEO stands for search engine optimization. Basically it is a series of actions you do to drive more traffic to a website, from search engines. If you have a website and have never done any SEO, then chances are you are not getting much in the way of...
By John Eberhard Last week I talked about how important it is to use statistics when managing a marketing activity or marketing campaign. This week I am going to talk about what statistics you should use for various things. Web Site With a web site, you should track:...
By John Eberhard In a recent article I talked about some aspects of SEO (Search Engine Optimization), such as keyword research, putting metatag titles and descriptions on all your pages, building up links to your site, plus handling page loading speed. In this article...
By John Eberhard Search Engine Optimization, or SEO, is the process of getting your site to rank well on search engines for certain keywords. Basically you want people to find you when they search for your products or services. The methods used to accomplish this have...
by John Eberhard My last couple articles have been about website loading speed, and how since May of 2021 this has become a major criteria used by Google in ranking your website. Specifically there are two metrics which I think are the most important to pay attention...
