Content and Sharing, Part 2

Content and Sharing, Part 2

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply...
More on Success with Yelp

More on Success with Yelp

By John Eberhard I started a series of articles recently on content and sharing, and I will get back to that with my next article. But I discovered some important facts about Yelp recently that I think are really important to share. When you search on Yelp for a...
Content and Sharing, Part 1

Content and Sharing, Part 1

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply...
The Latest on Yelp Marketing

The Latest on Yelp Marketing

By John Eberhard Yelp is a powerful tool that a local business owner can use to market their business. But there are some important things to know about the way Yelp operates in order to get the best results. First of all, if you have a local oriented business, one...

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