By John Eberhard Companies create a Facebook fan page in order to get their business message out to customers or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people who have...
By John Eberhard Last week I talked about how important it is to use statistics when managing a marketing activity or marketing campaign. This week I am going to talk about what statistics you should use for various things. Web Site With a web site, you should track:...
by John Eberhard There are quite a few sites now where the public can write a review about your company, if you have a business listing on that site. These include Google Places, Yelp, Merchant Circle, Insider Pages, Manta, and more. Most allow the person to rate...
by John Eberhard One of the important things in marketing a business on Facebook, is to create a business page, then get lots of people to like it. The reason it is important to get lots of people to like the page, is that those people will potentially see the things...
By John Eberhard Facebook can be a very effective tool in marketing a business today. There are two primary ways to market using Facebook: Create a Facebook business page, then get people to “like” the page. The people who like the page will potentially see the things...
By John Eberhard I had a couple people ask me recently what a landing page is and what it is supposed to have on it. A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion...
