Sales or Income Down? What is the Solution?

by John Eberhard Many companies today have experienced a decline in sales or income, or both. In such a climate it is tempting to get the idea that it is because of the economy or the federal government or some other reason, and that there is nothing that can be done...

Inexpensive Survey Data Online

By John Eberhard It’s important to know what your target public needs and wants before launching expensive promotion to that public. But it’s often hard for small businesses to be able to hire a market research company to do surveys for them. So I’m going to tell you...

Marketing and Message

By John Eberhard With marketing, you are trying to get people to respond to your marketing message, either by buying your product or service right away or by expressing some interest and becoming a lead so your salesmen can sell them. You can make the coolest website...

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