by admin | Sep 18, 2017 | Internet Marketing, Lead Generation, Marketing Offers, Uncategorized
By John Eberhard In my last article I introduced the concept of a conversion-focused website, with a conversion being defined as someone who responds to you, either by filling out a form or calling you. You could also call this a response-focused website. The overall...
by admin | Apr 29, 2015 | Mobile Web Sites, Uncategorized
By John Eberhard The subject of adaptive and responsive web design have been in the news a lot lately with Google’s announcement that after April 21 they have instituted changes to penalize web sites that are not mobile friendly. So before I get into explaining...
by admin | Jan 8, 2015 | Uncategorized
By John Eberhard People who have followed my articles for a while know I often write an article at the end of the year or beginning of the New Year about what has been happening in Internet marketing in the past year, what to expect in the coming year, or...
by admin | Jul 23, 2014 | Internet Marketing, Marketing Strategy, Uncategorized, Website Tracking
Using Statistics in Marketing by John Eberhard How do you make decisions in marketing? How do you know whether a campaign is working or not? How do you choose between two ads that are running? How do you know whether you’re getting any benefit from social media?...
by admin | Mar 20, 2013 | Uncategorized, Web Content, Web Design
by John Eberhard A well thought out navigational structure for a website makes it easy for visitors to find all the content. A poorly thought out navigational structure makes it hard for the visitor to find content and prevents the site from being user friendly. Too...
by admin | Feb 5, 2013 | Uncategorized
I know this is really non sequitur for a marketing blog, but in my newsletter last week I promised to produce a list of the most influential albums of all time. Since I know it would create endless argument to presume to name the most influential albums of all time, I...
